In early 1996, the RTO Group brought the concept of centralized pre-press to our long-time client, Pepsi-Cola. In August that year, after participating in an exhaustive research process and a competitive RFP against two national pre-press operations, RTO was awarded the contract. By the end of the year, we had set up a facilities management site at Pepsi, backed by a hand-picked production team at our vendor’s Connecticut plant. We had become the exclusive provider of file preparation services for Pepsi’s national Point of Purchase programs. Additionally, we continued to play a role as one of their key print vendors. By 1997, we were providing most pre-press services apart from packaging. In 1998, we designed and built the Pepsi Image Database to catalog and house of Pepsi’s digital assets. In 1999 we initiated the move to an all-digital workflow, virtually eliminating film costs and dramatically streamlining the process.

CURRENT

Today, an on-site staff of four and a production team of 20 provide pre-press services to Pepsi-Cola’s Marketing Initiatives, Brand, Marketing Services, Customer Marketing, Pepsi Design Group, Pepsi-Cola International as well as the Pepsi Bottling Group and other franchise bottlers:

• Creative Services
  • Re-purposing assets & “localizing” national elements
  • Concept development and execution
• Corporate/Brand Identity Consultation and Development
• Digital Photography
• Image Database Hosting and Management
• Scanning/Separations
• Retouching
• Image assembly
• Final File (Acrobat PDF) and Film output
• Digital proofing
• Vendor analysis

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